Microsoft researchers, in cooperation with several Asian universities, recently introduced a new browsing algorithm that according to the company is set to challenge and eventually overpower Google’s PageRank. BrowseRank is the newest attempt by Microsoft to overthrow Google as the top-ranked engine in the search industry, within which Microsoft places a dismal third.
As of June [...]
A visit to several commercial websites today would reveal that site advertising is getting better and better. Unfortunately, though, good advertising can only do so much in increasing your company’s profit and productivity. This is because what actually makes any marketing campaign successful is the product itself, more than the advertisements. As renowned advertising executive, [...]
Microsoft CEO Steve Ballmer announced over dinner at the Churchill Club, Silicon Valley that the company is set to undertake a five-year task aimed at improving its position in the online search engine industry. As we all know, Microsoft?s online unit is losing money and only has 9 percent of the search market, compared to [...]
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As a part of the search engine algorithm or search engine (grade sheet) if you like, search engines employ one way inbound linking bonus points for websites that have them and not so favourable bonuses for websites that do not.
You can look at the Internet as like a big spider web. The more parts of the spider web that touch your website (meaning inbound links from other websites) the more apart of the actual World Wide Web (www) your website becomes. Internet relationships between websites are not something that normal SEO’s refer to but here at Blackwood we understand the larger picture instead of just getting blinded by on-page Optimisation.
Inbound links from other websites are little connections so that when a search engine spyder is on their website giving them a grade they also in turn follow this outbound link from their website down to yours. This in turn gets your website spydered, the more often your website is spydered the more activity is going on at your website again proving your website worthy of top 10 rankings.
As this starts to happen the major search engines start to reward your website with higher rankings because the overall picture and status of your website has changed. One way inbound keyword text links are about 70% of your overall score when it comes to ranking for keywords in the major search engines.
Blackwood Productions insatiable appetite for development and production has led us to one of our newest endeavours where we combine Search Engine Optimisation (one way inbound linking) with banner advertising within our Community Search Exchanges.
The Web Portal is displayed on all Community Search Exchange members pages which serves as a platform to gain quality inbound one way keyword anchored text links and business branding visual banner ads. Results are astounding, not only in gaining the inbound text links that you need to rank well for your keywords but also the click through rates from customers interested in your product or service through banner ads.
The Web Portal Ads page is being developed to serve as a news and information outlet. So as a Community Search Exchange member under the Real Estate Community for example, your Web Portal page on your website will display unique news and information for your particular industry but also serving in the greater part contributing to the Community Search Engine Marketing efforts.
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