Search Engine Optimisation

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SEO news

Introducing BrowseRank: Microsoft?s take on Google?s PageRank

Microsoft researchers, in cooperation with several Asian universities, recently introduced a new browsing algorithm that according to the company is set to challenge and eventually overpower Google’s PageRank. BrowseRank is the newest attempt by Microsoft to overthrow Google as the top-ranked engine in the search industry, within which Microsoft places a dismal third. As of June [...]

The secrets to effective marketing

A visit to several commercial websites today would reveal that site advertising is getting better and better. Unfortunately, though, good advertising can only do so much in increasing your company’s profit and productivity. This is because what actually makes any marketing campaign successful is the product itself, more than the advertisements. As renowned advertising executive, [...]

Microsoft?s Project Red Dog ? Will it affect the way SEO is done?

Microsoft CEO Steve Ballmer announced over dinner at the Churchill Club, Silicon Valley that the company is set to undertake a five-year task aimed at improving its position in the online search engine industry. As we all know, Microsoft?s online unit is losing money and only has 9 percent of the search market, compared to [...]

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Link Management

Yes it is true; if you want your website to rank in the major search engines it is imperative that you have a Link Management platform in place. In strict compliance with search engine guidelines Blackwood Productions development team have engineered the perfect platform.

As your website begins to rank higher in the search engines you begin to get noticed first by the search engines themselves and then by the community in which you are trying to rank or other semi related industry website owners. Once these webmasters have noticed your website they want to exchange reciprocal links with you. By accepting a related link you become more popular again your website will be rewarded by accepting relevant reciprocal links.

Link management is one of the most tedious time consuming parts of Search Engine Optimisation. Trying to do it by yourself can become overwhelming and take valuable time away from running your business. We all could run our business much better if we could just clone ourselves because of course we all know that no one runs your business like you do.

The Add Url link is put at the bottom of your website so that your website has the Link Platform in place to accept or deny all link exchanges from interested webmasters. Once a visitor clicks on the Add Url link there is a form that instructs them on what link to put on their website and it gives Blackwood Productions the information about the link to put on your website. All day long we accept or deny interested link partners for our Blackwood clients.

Link monitoring is another part of the link management which is very hard to keep track of. What is link monitoring? Once we have accepted a link on your behalf our spyder will continue to connect to your link partners to make sure their link to you website is indeed linking to you. If our spyder recognizes that one of your link partners has removed your link they instantly get an email notification about the broken link exchange. If this link exchange is not fixed within 7 days, automatically their link from your website is deleted.

Simply put Blackwood Productions is an extension of your business just by subscribing to one of our SEO packages you get an entire team of dedicated professionals that will treat your business just likes its own. We know that it takes money to make money, so that’s why Blackwood Productions will invest all its knowledge and efforts into your business so that our relationship will be long term.

 

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