Search Engine Optimisation and Marketing Services

Welcome to Blackwood Productions, we are pleased that you have found our website and would urge you now take the time to familiarise yourself with our services. So what is special about our website? This is the site that will answer all your questions about search engine marketing and optimisation in a way that you will understand. In detail we guide you through each aspect of our services in an attempt to explain how and why our clients are increasing their website traffic.

At Blackwood Productions we pride ourselves on using ethical, proactive practices to improve the relevancy of your site and richness of your content. In addition our unique Search Exchange programme increases your link popularity and thus how you are perceived by the search engines when compared to your competitors.   The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. In much the same way you have found us, can potential new customers find your site?

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SEO Market Analysis

Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

The initialism "SEO" can also refer to "search engine optimisers", terms adopted by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

The History of Search Engine Optimisation

Webmasters and content providers began optimising sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. The earliest known use of the phrase "search engine optimisation" was a spam message posted on Usenet on July 26, 1997.

In 1998 Google was born and attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.

  Search Engine Optimisation As A Marketing Strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.
At Blackwood Productions we believe that a successful Internet marketing campaign is essential for any company wishing to sell products into their preferred market. While paid advertising through Google Adwords type options should be considered the ever increasing cost and competition has resulted in the need for organic listings.

For additional Features & Information – please refer to The Search Exchange.

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